After extensive research and branding analysis, the South Bay Labor Council announced today that it now will be known simply as “The People.”
The organization, which represents 100 unions in Silicon Valley, decided to change its name after polling and focus groups demonstrated that residents of the South Bay strongly identify with the idea of being people. In addition, the individuals who work at “The People” are, in fact, people who work with other people.
Another strong contender in the name-change faceoff was “Free Ice Cream!” because almost everyone likes no cost frozen treats. A source close to the decision-making process, who insisted on anonymity because he/she is not authorized to speak, said “we seriously considered calling ourselves ‘the Organization Formerly Known as the South Bay Labor Council’ so that newspaper reporters would have to write ‘the Organization Formerly Known as the South Bay Labor Council formerly known as the South Bay Labor Council,’ but we decided that might anger those overworked reporters at the Mercury News.”
The new name is to take effect immediately.
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